Bingo - Supermarket

The large-scale distribution sector has been marked, this decade in Cameroon, by the entry of renowned multinationals who offer quality services that attract and lure the population. The latter are becoming more and more accustomed to it. Until a few years ago, shopping in large stores was a luxury reserved for the rich. This is not exactly the case today. Fortunately!

SUPER-U, CARREFOUR-MARKET, SPAR, CASINO BAO CASH & CARRY, CHINA MALL, are some of the brands that have marked their names in the landscape of mass distribution in Cameroon. They have come to flesh out space that previously included names such as: MAHIMA, KADO, NIKI, SANTA LUCIA, DOVV, NANA BOUBA GROUP (NBG), FOKOU, just to mention those with significant weight. The newcomers as well as those previously in place, have each at least two stores in the cities of Douala, Yaoundé, Garoua. In addition to these, there are numerous small shops in the streets that are nibbling away market shares. The communication strategies of the multinationals are breathtaking because they are based on the virtual, which places the local consumer in the rank of the 'big guys' whose quality of life, as projected, is better at a similar standard.

The offers of Supermarkets are diversified and cover the fields of food, clothing, leather goods, perfumery, butchery, bakery etc.As it stands, there is really no single acronym that ostentatiously dominates the market of mass distribution in Cameroon. Many market shares need to be covered and not conquered. This opens up prospects and opportunities that BINGO would have to make use of. BINGO, our brand to be.Cameroon is a market of 29 million people. The country dominates the Central African sub-region economically and it is estimated that it represents 50 percent of this economic zone.In the absence of official figures, the most objective estimates place the turnover of supermarkets in Cameroon at 300 billion CFA francs in 2022, after the unfavorable shocks of 2020, due to the Corona virus pandemic19. Still far from the real possibilities offered by the market.

L'objectif poursuivi par Bingo est de réaliser les gains en proposant des produits dont a besoin sa cible commerciale, d'assurer l'approvisionnement régulier du marché en quantité et en qualité au bas prix. Offrir les opportunités d'emplois. La cible commerciale est constituée des catégories populaires, des cadres moyens ainsi que des expatriés.

As part of its strategic deployment, in addition to Bonapriso, Douala's chic district, which is home to the city's elite, Bingo will be opening in working-class neighbourhoods such as Bonaberi on the western outskirts and Yassa-Japoma on the eastern outskirts. So three shops will be opening in a limited space of time.

Through its discount business model. Bingo will have its own purchasing centre in the United States. The activities of this centre will extend into Europe. This will enable it not only to be close to up-to-the-minute markets but also to speed up supplies by reducing lead times. The agreements already signed with the major DISCOUNTED LIQUIDATIONS LOTS companies in the United States and Europe (Discount Wholesalers Inc, Via Trading, Destock Plus, DLY Import-Export Gmbh) guarantee customers high-quality products at low prices.

The low prices and high quality of the products that make up the discount business are major advantages in the planned expansion.

Made in Cameroon will be given pride of place, in response to and in support of the Cameroonian policy of economic patriotism advocated by the public authorities. Contacts have already been established with partners who are members of the OCC (Origine Camerounaise Certifiée - Certified Cameroonian Origin), which brings together Cameroonian entrepreneurs in all sectors and segments of activity who are committed to complying with the required quality standards.